There are plenty of easy choices you can make that will both save money and be better for the world.
Small changes in your day-to-day life can make a huge difference by reducing waste, pollution, and greenhouse gas emissions, in addition to contributing to energy efficiency. Even if we look solely at saving money and energy in the home, between cooling, heating, lighting, appliances, water heating, electronics, windows, and roofing, there are countless green tips worth trying.

Here are 40 ways to save money while you save the environment.

1. Recycle

More than three-fourths of Americans recycle paper, plastic, or glass from home, making it one of the more common ways Americans look out for the environment.
Source: Thinkstock
Source: Thinkstock

2. Compost

Backyard composting is a great way to reduce the amount of garbage you produce and make an excellent (and free!) fertilizer for your garden. Some cities offer composting facilities as well.

3. Buy used items

Buying used products is not only cheaper, it helps cut back on waste. Take advantage of local thrift stores.

4. Repair stuff

Many of today’s electronics and appliances are not made to last more than a few years, but if you can, perform small repairs to lengthen the life of these products.

5. Buy well-made products

Sometimes buying more expensive, high-quality products is a worthy investment. Plus, it will mean less waste in landfills if you buy a product once rather than every year.

6. Get stuff for free

Most communities have a FreeSharing group of some sort to help people recycle unwanted items. The Freecycle Network has more than 7.1 million members worldwide. Neighborhood junk days are also a good opportunity to rescue used items. Sharing goods with neighbors, such as power tools, snow blowers, and appliances, reduces waste and saves money, too.

7. Rent instead of buy

You might be surprised at all the items that can be rented, from tools and camping gear to caskets.

8. Borrow from libraries

Instead of buying books and media, you can utilize your local library for free and save paper and other materials in the process.

9. Bring your own bag

Los Angeles County is one of many communities with an ordinance requiring that shoppers bring their own bags, otherwise stores will charge $0.10 per bag. The LA ordinance has resulted in a 90% reduction in single use bag usage.

10. Bring a reusable water bottle

One of the most wasteful forms of packaging is water and soda bottles. Drink free water instead.

11. Buy local and organic

Depending on where you live, buying local organic foods can be expensive, but it keeps money in the local economy. Eating plenty of organic, wholesome produce will also keep you healthy and thus save on health care costs.
Source: Thinkstock
Source: Thinkstock

12. Eat less meat

As meat prices continue to climb, keep in mind that approximately 15% of greenhouse gas emissions come from farming livestock, particularly cows, according to a 2013 report from the Food and Agricultural Organization of the United Nations. The meat industry also accounts for a huge portion of the country’s water usage.

13. Stop eating out

Eating at restaurants can make a significant dent in your budget. If you commit to preparing nearly every meal at home, you’ll also pay more attention to the ingredients.

14. Make your own cleaning supplies

Low-cost items like vinegar, baking soda, and lemon juice make for effective and eco-friendly homemade cleansers.

15. Use rags and cloth napkins

Instead of going through paper products like crazy, use washable cloth napkins, which are easily made at home from old clothing or fabric, and use worn-out rags for cleaning.

16. Sign up for paperless billing

Paperless billing is one of the easiest ways to reduce waste. You can save trees with one click.

17. Stop junk mail

No one likes junk mail, but everyone seems to like complaining about it. You can opt out of unsolicited junk mail by visiting DMAonline.org.

18. Use both sides of computer paper

Make that expensive printer paper go further by using the flipside when possible.

19. Recycle electronics

Keep cell phones, computers, and other electronics as long as possible (even if it means delaying your free upgrade). Then donate or recycle. According to the EPA, recycling 1 million laptops saves energy equivalent to the electricity used by more than 3,500 U.S. homes in one year.

20. Unplug appliances and chargers

Leaving chargers and appliances plugged in when you are not using them still uses electricity. Get into the habit of unplugging them, or get a smart power strip that senses when appliances are off and cuts “vampire” energy use.

21. Set your thermostat to a reasonable temperature

The same goes for your water heater. This is one of the simplest ways to cut monthly costs.
Source: iStock
Source: iStock

22. Replace weather stripping

Keeping your windows and doors insulated saves on utility bills and energy usage.

23. Turn a fan on

Try going without A/C in the summer. A well-made fan might be more effective than you think.

24. Use efficient lightbulbs

Energy Star-certified compact fluorescent bulbs save energy and money on your electric bill. Also, try keeping the lights low in the evening. It will be good for your circadian rhythms.

25. Clean refrigerator coils

Cleaning the coils behind your refrigerator periodically will make it run more efficiently.

26. Solar panels

Solar panels are one of the many things you can rent, so give them a try and see how much energy and money can be saved.

27. Put a brick in your toilet tank

Use a brick wrapped in a waterproof plastic to make any toilet into a low-flow toilet.

28. Get a low-flow shower head

Other water-saving bath fixtures are available to help you use less water. Take shorter showers as well.

29. Use an efficient dishwasher

Modern dishwashers tend to be more efficient than hand washing, and according to the EPA, running only full loads will save the earth 100 pounds of carbon dioxide and save you $40 per year.

30. Wash clothes in cold water

About 90% of the energy used for washing clothes is used to heat the water. Again, running full loads only will save energy.

31. Hang clothes to dry

Install a clothesline in your basement for year-round clothes drying.
Source: iStock
Source: iStock

32. Skip fabric softener

Clothes still get clean when you forego the fabric softener and the chemicals that go into it, so try a wool dryer ball instead.

33. Plant drought-tolerant native plants

Especially in dry climates, it’s a good idea to give up the green lawn in lieu of native plants.

34. Plant trees

Strategic planting of trees for shade can reduce air conditioning costs by 15% to 50%, according to the U.S. Department of Energy. You can usually get free trees from utility companies or the Arbor Day Foundation.

35. Grow your own fruits, vegetables, and herbs

A garden means free and nutritious food in exchange for some healthy legwork outside.

36. Collect rain water

Rain water can be used for the garden, laundry, toilet flushing, and more.

37. Drive less

Can you walk, bike, bus, or carpool to work? If not, maybe you can take alternative modes of transportation at least a couple of times per week for certain errands.

38. Drive an efficient car

If you live in a region where a car is a necessity, choose one that gets good mileage, or even a hybrid or electric vehicle.

39. Take care of your car

You can save money, gas, and the environment by keeping your tires at the correct pressure, driving below the speed limit, turning off the car instead of idling, ensuring you aren’t burning oil, and getting regular tune-ups.

40. Educate yourself

There are many, many more ways to help save the planet. Make sure you are getting the most up-to-date information as we learn more about humanity’s influence on the natural world. Read up on the latest ways to minimize your impact, and be creative. Check out the EPA’s website for more information.
Here are my top 10 hidden cool Android tricks.
These features are built to save you money, power-up your GPS tracking, and even help you get a lost phone back if you need it.

1. Add hard-to-type words to your dictionary

androiddictionary
Hard-to-type words can be the bane of any on-screen keyboard user's existence. Especially if they aren't in your phone's dictionary. The process of adding it into your phone can be difficult, with many menus to navigate.
Android actually makes it easier than you think. Simply type a hard-to-type word into your text box, and hold your finger over the word.
It will be highlighted and underlined, but if you continue holding your finger over the word the underline will eventually go away. You can also manually enter a word into your dictionary by tapping the "add to dictionary" button that will appear in the text box.
This actually means that the word has been added to your dictionary. No muss, no fuss.

2. Save battery by turning off power-draining apps

App list
If your battery is dying too quickly, it might be because of background apps that you forget are running. Beefing up your battery life can be easier than you think.
Navigate to Settings>>Apps>>then swipe to the "running" tab. You'll see the apps that are using the most processing and battery power. If you don't use a high-power app very often, simply tap the app and then tap the "quit" button. Getting rid of energy-sucking apps should give you a small boost to your battery life.

3. Set quick responses for missed calls

Have you ever gotten a call from someone just before you head into a movie? It'd be rude to get your phone out to respond, but you don't want them to feel like you're giving them the cold shoulder.
You can text your responses for free with this cool app.
Writing a quick response can solve that very problem. Navigate to Settings>>Call Settings>>Quick Response.

4. Get your lost phone back

Owner info page
Most phones are password-protected which, ironically, cuts your chances of getting a lost phone back. If someone finds your phone, they'll have no way to actually contact you.
Luckily, you can throw some basic contact information up on your home screen. Start by navigating to Settings>>Security & Screen Lock>>Owner Info, then simply type the information you'd want someone who found your phone to know.
Find your lost phone with this handy app.
The information will always be displayed on your phone's lock screen.
An email address, home phone number, or family member's cellphone should be enough to help you get in contact with someone who finds your phone.

5. Get warnings when you're over your data limit

Android data usage alerts
Your phone's data usage can be tough to track. If your 4G network is quick enough, you could potentially be downloading files at the same speed as your home Internet. Luckily, Android comes with a packed-in data usage notification system.
Is your data plan worth it? Let me teach you how to avoid common data plan mistakes that could cost you big.
First, navigate to Settings>>Data Usage. You'll see a graph that displays your data usage, along with a yellow and red bar. The yellow bar designates when your phone will warn you about your data usage. The red is a hard cap on your data to avoid overage fees.
The red line should be your smartphone's monthly data limit. If you don't know your data limit, you should contact your cell carrier as soon as possible.

6. Set up speed dial

If you have any contacts that you call often, you can actually set shortcuts directly to them through your homescreen. Tap and hold an empty space on your homescreen, then tap the "Shortcuts" button. Next, tap "Contacts" and choose the person you'd like to sit on your home screen.
Their contact image should appear on your screen, and it'll only take a single tap to give him or her a call.

7. Take easy screenshots

Taking a screenshot with the iPhone has been pretty similar since the device launched. The variable design of Android makes it a little tougher to know where your instant screenshot buttons are located.
Here's how to do it:
Press the button that lowers your phone's volume and the sleep button at the same time. Hold for a second, and release. Your screen should flash and your screenshot will be placed into the "Screenshots" section of your photo gallery.

8. Search with your voice

Android home screen
Have you ever noticed the microphone next to the Google widget? Tapping the microphone lets you search for anything on your phone using Google's powerful voice analysis software.
Some phones actually support voice search without having to press any buttons at all. If your phone is nearby, you can test it by saying "OK Google," and then a request. Google Now has a surprising level of functionality. Try asking Google Now, "Do I need a jacket today?"
You might be surprised by Google Now's answer.

9. Use your phone as a portable hard drive

Most Android phones accept MicroSD cards. These card readers are increasingly cheap. You can actually use your phone as a portable hard drive by a USB cable from your phone into a computer.
Your computer will read your Android phone as an external drive. All you'll have to do is tap the "Connect USB Storage" button that will appear on your Android's screen. Treat it like any other USB drive you'd plug into your PC.
Load a file you want to bring somewhere from your PC, and you'll be able to access it from either your phone or someone else's computer given that you have the proper cords.

10. Turn off battery-draining services

Power saving android
Scrolling to the left-most side of your home screen will give you "Quick Options." These options vary from ringtone to power-savers like GPS, Wi-Fi, Bluetooth, mobile data, and airplane mode.
If you're not going to be using Wi-Fi or GPS in the near future, this menu makes turning it easy to turn off these power-draining services.
Attacking wifi tools and how attacks work.
Wifi types are open, wep, wpa1, WPA2, wpa2 enterprise. There are also services on wifi to help people connect for the first time easier.  This service is called wps.  WPS is either active or passive. So here are the bellow 


And here is the explanation for the different wifi types of connections and attacks and security against them.


Open:

There are open wifi networks are just that open to everyone. There is not much to do here than connect.
  
Wep:

Wired Equivalent Privacy is the first encryption type for wifi. It's not meant to be the most secure but better than nothing. There is an vulnerability in wep protocol is a vulnerability in the rc4 cipher stream. the Fluhrer, martin, and Shamir attack (FMS) is a n attack to recover the key in large number of message streams. This attack is in the weak initialization vectors on the rc4 for wep. by gathering a lot of IVs around 50k you should be able to easily get the key. Read more about the actual attack and the link above. 
These attacks are easy to implement in various tools like aircrack or scripts that automate the attack for you like wifite orwepcrackgui
So the attack goes like this generally speaking. attacker puts card in monitor mode with something like airmon-ng, then once in monitor mode the card can pick up packets across the air even if it is not connected to that network (see monitor mode). From there attacker picks a channel of his target and begins his attack. After capturing IV packets by either deauthenticatingthe client, doing a replay attack, or some other attack the attacker tries to then use a FMS attack against the IVs and get the key.
For another simple explanation of the WEP attack can be found here.  


WPA1:

wifi protected access is leaps and bounds ahead of WEP though still has some issues with it. weak keys, wpa packet spoofing and decryption. with WPA there are attacks against the WPA-TKIP allowing decrypt packets and then inject the packets to hijeck connections. 
you can read more about the actual attacks at the bellow links
https://lirias.kuleuven.be/bitstream/123456789/401042/1/wpatkip.pdf
http://dl.aircrack-ng.org/breakingwepandwpa.pdf
http://download.aircrack-ng.org/wiki-files/doc/enhanced_tkip_michael.pdf

there are 2 basic encryption protocols with WPA CCMP and TKIP. most the attacks above use the TKIP. the if the nettwork is using CCMP then its using the AES cipher which is a lot stronger. 
Though other attacks against WPA personal (WPA1-PSK) is to run either a dictionary attack against the handshake or if the SSID is a common SSID to use a rainbow table. Rainbow tables are generally not used because the way WPA works is that it stalts the password hashes with the SSID of the wifi network. This means that 2 networks with 2 different SSIDs and the same passwords would have 2 different pairwise master keys PMKs. So less you have a user with a simple dictionary word or a common ssid name brute forcing is generally not the best option out there. Though this does not mean its not possible if you take into human habit and the standard into account. the WPA-PSK requires the passphrase to be 8-63 characters long. Knowing this fact and the fact that humans want to try the least possible they most likely will use a word starting and being only 8 digits long aka the minimum length required. This allows an attacker to create mask attacks against the wpa keys in hoping that the human element is what created the weakness. Since a mask attack does not require brute forcing 1-7 digits it starts at only trying the 8 digits and then on top of that starting with trying only say the first 4 characters of the password be letter and then ending with numbers or symbols you can reduce the attack brute force dramatically in time making a brute force with a GPU possible. here is a benchmark on how fast a single GPU can run for pyrit HERE. So if you combine a lot of GPUs together like the amazon cloud or just creating your own farm or botnet. then cracking a WPA is a lot faster than expected. 
you can find out more about the WPA1 standard at the bellow link 

https://en.wikipedia.org/wiki/IEEE_802.11

WPA2 Personal (aka WPA2-PSK):

along with the mention above with WPA the WPA2 protofal was built to fix shortcomings in the authentication and privacy of WPA1. i wont go over a lot of the information again about the attacks. Though WPA2 in general has less flaws in it than WPA though the attack vectors are still the same. 

WPA Enterprise:

WPA-Enterprise is the use of a RADIUS or a TACACS+ server to authenticate connections on the network. The only major flaw found in it is the MS-CHAPv2 which severely reduces the complexity of brute-force attacks. Check out the bellow link for more information on the attack. https://www.cloudcracker.com/blog/2012/07/29/cracking-ms-chap-v2/

WPS:

Wps as a protocol to help non technical users to easily setup wifi networks where they wouldn’t have to type out complex passwords but only push a button and connect. you can find out more about WPS at the bellow link 
https://en.wikipedia.org/wiki/Wi-Fi_Protected_Setup
with the WPS attack by reaver was originally explained here and explained here and then was later developed and improved upon by wiire with the pixie dust attack and can find the code for it here pixiewps . 
A more updated toolset is located at the next 2 links for reaver and pixiewps 

since there is a huge amount of resource for information on both the links above i won’t go into the attacks much or how they are done. 


To sum all this up the easiest attack is against WEP or WPS depending on the encryption used and if one is implemented. Though if neither of these are used or turned off then using another attack method is generally used or the attack is given up on. the attacker could try to brute force the pin hoping the human created it insecurely or what is not commonly though of is doing a evil AP attack on the client. This attack would de-authenticate the client from the valid SSID and then if they connected to a open network like starbucks wifi or attwifi etc. you can create a SSID with that name and most systems will automatically connect once they are connected to your system and passing their network packets through your machine you can then inject code into the trp connections and gain access to their computer. Once in their computer you have the ability to dump the wifi authentication credentials. When an attacker attacks wifi its not always the wifi protocol that they attack. I hope this helps you learn how its done. so to close it all off… i will show you the easy automated way of doing it from your android phone… yep android.
Do you remember asking your friend with a Camera on a Trip to share the photographs with you? Or do you remember asking your photographer friends to tag you in the photographs while they upload them on facebook? Well, there’s a good news for you if you did so.
Facebook has launched a standalone app for sharing the photographs among friends. The launch was reported on official facebook newsroom by Will Ruben(Product Manager).
Moments syncs your photographs with all the people who are in those photographs. Moments groups the photos on your phone based on when they were taken and, using facial recognition technology, which friends are in them. You can then privately sync those photos quickly and easily with specific friends, and they can choose to sync their photos with you as well. So, you have all the photos that you are in.
Moments also keeps all of your synced photos organized and even lets you search them to find the ones that you or specific friends are in. Moments uses facial recognition technology to group your photos based on the friends who are in them. According to Facebook, this is the same technology that powers tag suggestions on Facebook.

"If executives at Google had decided to study the things we’re studying, they could easily have been flipping elections to their liking with no one having any idea- Robert Epstein"

ou just know what you are told. The statement holds true in most of the aspects where you get the second-hand information from the media, or the so-called ‘reliable sources’. There is no doubt in saying how big role does media play in any democracy and elections. Also, the electronic as well as social media is crucial in deciding the party’s future.
Google, for instance, with its search results can change your opinion about the presidential candidate for the next elections. If you Google search about any party candidate, the top stories which could be either positive or negative can have a huge impact on the way you vote. So, when the time comes, websites such as Facebook and Google can influence presidential elections in your country.
According to Robert Epstein, a psychologist at the American Institute for Behavioral Research and Technology and his team coined the term Vote Manipulation Power (VMP) and said:
Based on the win margins in national elections around the world, Google could determine the outcome of upwards of 25 percent of all national elections.
Robert’s team surveyed India’s Lok Sabha elections and were amazed seeing the intensive election environment in the country. The voters, in general, got heavily exposed to the information by the social media. The team surveyed the undecided voters and gave them the information from the Google results, and the VMP scores were off the charts.
Also Read: Google: NO Need of Global ‘Right To Be Forgotten’
If you are a working class professional, there are chances that most of the information regarding the parties and their candidates would come through the Google search or the news feed from the social media websites or from your regional groups.
Influencing Google’s search algorithm is not easy, but not impossible either. Whatever, the results you see, come from the upvotes and the ‘reach of the news’. So, if you are not from any political wing, or a hardcore supporter of any party, the Google results will have a definite impact while you vote, and become the key factor as Google influences elections.
During the 2010 US congressional elections, 61 million people were called upon to vote for anyone of their liking by Facebook. It was later found that 340,000 extra votes were generated as an effect.
It is not possible for Google or Facebook to completely maintain a neutral algorithm during the election process. If not the parties, then the supporters try to influence on the social media platform.
With the Google search rankings, the general public can easily be maneuvered and the election results tweaked. So, collect information from all the sources and get to a common conclusion, before believing just one source, because now you know, how your favorite search engine Google influence elections in your country.









Are you selling products online? There are many small objects that designers and developers must keep in mind to transform visitors into Happy visitors and repeat customers. Today we will discuss some exceptional features that every e-commerce store must have.
5 tips to drive more customers to your online store
Nobody has time to visit retail store for shopping. Everybody loves to shop online. That is the reason why the eCommerce industry is booming in current digital era. And why not? It is more convenient, easy, fast and time saving option to shop online. That naturally increases the competition among the online store owners. Today we are going to discuss how you can standout the best among the competition by some exceptional features of an eCommerce website. If you are selling any product online and seeking for conversion, you must make sure your site has all these features. These features not only make your store technically solid, but also keep your website a preferred place to shop for online buyers. 
Make website accessible from all devices 
According to the latest eCommerce trends, one out of every three online purchase are happening via mobile devices. This shows how it is important to have a responsive design that provides the optimum buying experience on any device. It is also advisable to connect your e-commerce store with a mobile application that makes it even convenient for mobile users to reach you. As search engine giant like Google is also giving higher priority to responsive websites. Having a responsive design is not only important, but it is a necessity of the digital shopping area. It doesn’t end by making your website responsive. You must have a website that visitors think as their own place to shop. Customer should fall in love with your website. Your website must have simple navigation, clean architecture and high quality product images to offer happier purchasing experience from every device to each user.

User experience is the key
How online users feel while accessing your e-commerce store or an application is the key factor that defines the success of the business. Apart from responsive design there are lots of other factors that you must consider to make your website user friendly. A website must load faster. Nobody likes to wait while  page is loading. They will simply leave and approach your competitor. Website navigation should be easy and clear. The user must know where they are (on category pages or sub-category page or product page or in checkout process, etc.) when they land on any page of the website. The precisely designed product page is must. Nobody will like to purchase from the page where they won’t find ample information about the product in an appealing manner.  Shopping cart design is also an important element of an eCommerce website. Shopping cart must clearly display order information, its layout should be simple and it must contain prominent checkout buttons.
Keep it search engine friendly 
What if your potential customers can’t find you online even if you have brilliantly designed website that offers the elite user experience? According to the trends, 94% of the Google searches end up into organic clicks. It means if your website is not properly optimized for search engines, you are missing out a lot. Clean URL structure, Better navigation, easygoing product classification, fresh and unique content, strategic keyword targeting are some of the major tactics that you must consider to make website search engine friendly. Google loves fresh content that provides unique value to visitors. So it is very important to keep website updated with original and fresh content. Backlinks are not dead yet. You must try to earn some quality backlinks to support other optimization. But before all these, it is most essential to check that your website is technically correct and properly optimized.
Power of  Social Media 
Social media can work as helping hands for your brand when someone looks to purchase product from your store. You can utilize the splendid power of social media to build the brand and community for your business. Social media helps you to know what people are thinking about your brand. You can directly communicate with your followers through different social media platforms. It lets you share information among the community and take their reviews too. You can deliver better, if you know the expectations of the community. That is where social media comes into the picture. It provides the evidence of the customer expectations. Social Media Marketing doesn’t always about promoting your product. But it is all about developing relationship and spreading love among the community. You can utilize hundreds of social media platforms available online like Facebook, Twitter, LinkedIn, GooglePlus, Instagram etc. to get in touch with your targeted audience.

Short and secure checkout process 
Checkout process is what defines the overall user experience of the website. Customers don’t like lengthy and confusing checkout process. Web security and payment privacy is also the area of concern for the online buyers. Almost 25% of the purchase doesn’t get completed due to web security and privacy reasons. It is essential to make the process secure. Checkout process taking customers from one page to another is very annoying. Ideally, purchase process should be as simple as you shop in retail stores; “You pick the product, make payment and live happily”. It is not always possible to have such process for e-commerce store, as it requires some additional information like payment preference, email information and shipping address, etc. But you can definitely make it simple and understandable if you properly design the checkout process. The single page checkout process can help you achieve your target without troubling customers.
These are five major factors that build the successful e-commerce store. There are lots of other factors like frequency of product updates, in-site search, product comparison, payment options you provide, customer support, product suggestion, shipping options etc. that make a successful e-commerce store. But the crucial element that makes your store successful is how users experience purchasing from your store. If users will like the experience they will defiantly come back and recommend your store too. So, e-commerce website that offers the optimum user-experience considering the offered product is the key to generate maximum revenue through the online store.
PHP is one of the most admired and popular server side scripting languages which are widely used for creating websites. With faster turn-around time, enhanced security and affordability, PHP has become preferred choice of the website developers. Due to plethora of benefits of this scripting language, many famous online businesses such as Facebook, Yahoo, Wikipedia, Flickr etc. are using this scripting language. In this article, I am explaining 11 advantages that make PHP popular among web developers.

Reason #1 — PHP boasts Simplicity

With PHP, coding is like writing an essay in English for a computer to read, except the essay is a piece of code that instructs it to create and run websites in the most efficient manner possible. Creating a code in PHP is simple, and though you’ll hear some developers complaining that this does not build the necessary coding habits that streamlines (read standardizes) coding, it allows the code to be highly personalized (and hence easier to protect).

Reason #2 — PHP Is FREE

PHP is an open source language: free, is easy to use, and has a stupendous amount of available documentation — making it the most cost-effective method of creating robust websites and taking over online real estate space without worrying about legal obligations and subscriptions fees.
Furthermore, PHP reduces barriers to entry for new website developers, allowing them to simply leverage their skills and talents for coding to get started.

Reason #3 — PHP Works Exceptionally Well With CMS

The latest (and recent) trend towards adaptive content has made CMS customization a crucial competitive need for businesses. Adaptive content is content personalized for the individual visitor to the website (using sign-in, or visitor history) to create a one-to-one experience for visitors. This is only possible if the website’s code can be customized and integrated with the CMS.
PHP makes websites amoebic, allowing the developers to transform them at their will. All PHP websites are fully customizable and can be transformed to meet the requirements of the customers with ease because Content Management Systems like WordPress, Drupal, Joomla and others are primarily based on PHP. Hence, developing or integrating a robust custom-made CMS solution with your website is simple.

Reason #4 — PHP Accepts Platform Diversity

A code created in PHP can run on all the major platforms, allowing the developer to seamlessly integrate website across multiple platforms. This allows the business to cost-effectively leverage all existing infrastructure, leveraging platforms as diverse as Windows, Unix, and Linux, with the additional ability to interface their website with MySQL and Apace.

Reason #5 — PHP is Powerful Flexible and Scalable

Facebook, the largest and most powerful social media platform is running on PHP. Facebook has even created a PHP derivative language, named “Hack” to meet the emerging needs of the giant’s content management needs. This shows the level of flexibility, robustness, and scalability that is built into PHP. Compared to other languages, PHP’s biggest advantage is that the website’s code can be updated without requiring a server reboot!

Reason # 6 —Extensions and Add-Ons

PHP is one of the most scalable languages for website development. Being an opens source language, its family of online developers is continuously involved in developing extension to meet the emerging requirements of the businesses. This allows the developers and businesses to easily develop and add newer functionalities and features to their website with ease.

Reason #7 —Embed-ability

The latest trend in adaptive content has made responsive website and fluid grid systems even more pertinent to businesses. In this context, HTML5 is the unquestioned industry standard for developing highly dynamic and responsive websites. This is where PHP surfaces as the language that allows its code to be easily embedded into the HTML. Developers can easily convert existing static website code into a whole new dynamic one by adding their PHP code into HTML.

Reason # 8 —PHP is Backed By a Vast Community

This is a corollary of PHP being open source language. The language itself has a vast and growing community of developers and professional experts willing to support beginners and involved in continuously addressing the latest problems facing the web developing community. Furthermore the popularity of the language and hence availability of developers means that the developers are bound to offer highly competitive pricing.

Reason # 9 — PHP has a Huge Standard Library

What differentiates a good programming language from a great one is the extent of its standard library. Libraries play a crucial role in simplifying and speeding the data processing ability of the language.
Given that online visitors spend no-more than 8 seconds per webpage while they are on a surfing spree (in the earlier ‘research’ phase of the buying process), website’s loading time plays a crucial role in keeping them engaged on the website. PHP offers extensive support for HTTP fetching, regular expressions, URL parsing, and database drivers, to name but a few. It is true that the library is incoherent, but the community’s on it!

Reason # 10 PHP Delivers Exceptional Performance

PHP improves speed of development as much as it improves speed of execution. Operating on a conventional web stack, PHP leverages the Apache web server and allows applications to leverage MySQL databases — allowing developers to create bespoke, one-stop solutions for online presence.
Turnaround time is one of the most important factors that enhance performance of any website. PHP is known for its quick turnaround time. The large standard library, a diverse range of extensions, cross platform functionality, seamless integration with and customization of various CMS, and embed-ability allows experienced developers to offer exceptionally fast turnaround times at highly competitive rates. Further, any website that is developed using PHP has faster data processing features and that website is compatible on all operating system such as Windows, UNIX and so forth.

Reason #11 — PHP offers Diverse Frameworks


PHP is able to deliver exceptionally fast turnaround times because it has a sufficiently large family of PHP-frameworks. These range from the enterprise level Zend and Yii frameworks, all rounder Laravel and Sympfony, performance optimizers like Phalcon, and PHPixie for speedy application designs or Code igniter for more robust ones.
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